As a lifelong music gear geek, getting the opportunity to help my Canadian friends Empress Effects help develop a guitar effects pedal is hands down one of the coolest projects I have ever been a part of. They brought me on to help with the branding / graphics / icons / industrial design off their groundbreaking ZOIA multieffect pedal, which was just finally unveiled today. Working to help design a guitar pedal is literally a dream come true for me, so I can hardly express how excited and humbled I am to have been a part of this team. I cannot wait to see what music people make with this thing!

Photos: Empress, Knobs, Chicago Music Exchange