As an avid coffee addict, I was excited to help a local coffee roaster, aptly named The Coffee Roaster, update their branding for the first time in twenty years. Their claim to fame is their method of air-roasting their beans, so I came up with a logo and typography that called to mind warm air and the uplifting nature of coffee. A hot air balloon drifting in front of a sun-shaped crest seemed to be the perfect solution.
In addition to refreshing the Coffee Roaster’s branding, I also helped them design a new packaging system that was simple enough for them to assemble themselves. I developed a simple yet effective DIY stickering system, with the extra tasty bonus of some subtle embossing on the front of the package.